At Facebook, as a user, I'm not the customer. I'm actually the product. Me and my personal information are what is being sold.
And all the more reason to avoid letting FB inundate all the Pond Boss folk with what they think is correct and what we should be "interested in " to see and buy. I am convinced that FB knows way more about you than you could ever imagine. Just watch your computer and see how magically FB knows what other sites you have gone to and what interests you have , even with the most restrictive settings you choose.
We should focus on how we can use SM to help PB reach people - turn the tables on them (social media) but not give them access to us.
