Dono, you would have a lot of experience in this area then. Is there something to my observation that my new LED fixtures that have SMD strips of LEDs seem to be very bright up close, but the intensity (lumens?) as a function of distance seems to drop off more than my old standard HPS fixtures and bulbs? I thought maybe it had to do with the reflector angles in the old HPS fixtures throwing/reflecting light better but I think the LED just doesn't project somehow?

The big panel of individual single LEDs has pretty high quality LEDs (probably not the best they make given the price point). I bet they would work fine in overhead bays pointing at the ground that is 15-20 feet away though.