I think stealing prey from other predators is an effective strategy.

I have had multiple hits (and sometimes caught multiple fish) when using crankbaits on spotted bass in the spring.

When the initial bass is hooked on the back treble hook, the other bass are intently focused on the crankbait to see if it "escapes". We would frequently observe a trailing bass as the hooked fish became visible as it was reeled to the boat.

I think our record is five bass brought right to the edge of the boat - with one hooked and four in pouncing position!