I personally believe the secret to fishing is just like real estate; location, location, location, and having the proper tools, experience, and skills to present your bait naturally. If the fish aren't there you're wasting your time. However if you locate them it's just a matter of giving them what they want.

Sounds like another gimmick to me. Everbody wants the magic bait. It's the oldest scam in the book.

If pigs could fly bacon would be harder to come by and there would be a lot of damaged trees.