Prices are going up everywhere. My wife is complaining that milk has doubled and that flour has gone from 1.99 to 2.99 in just a few short months. These are staples and not really discretionary food products so this tells me inflation in our current economic environment is very real. Maybe Optimal is behind the curve on lifting their price. So I wonder if they the can absorb a portion of the difference in the cost of production but just not all of it.

It isn't what we don't know that gives us trouble, it's what we know that ain't so - Will Rogers