I have also been using MVP for more than a year. Because of the variety of fish I am trying to feed it has made feeding a lot easier since now I don't have to mix different sizes by hand. I have noticed that when it is thrown some of the smaller pellets will not throw as far and lands closer to shore where many of the smaller fish live. I see many smaller fish lower in the water column feeding on smaller sinking pellets. I am lucky to have a very good Purina dealer 20 min. from me and he keeps a large inventory so I don't have to store so much. Since the MVP has been developed the last two winters the fish have been the healthiest I have had at this time of year. We still have 10 in. of ice and yesterday caught several very healthy fish through the ice. I know there are other high quality feeds out there but with convenience and quality I am pretty pleased.