While I understand, I do not give them the same deference as you do. The implications of what they did in the past was that the photos would be available as long as they were in business. I do not think it is right to change the rules after offering the service in exchange for viewing adds. This is like giving away a drug (like coffee) until folks are addicted and then saying all new cups of coffee will be $10 each. I will personally boycott their business. If they think their service is worth the money, then they could grandfather in old photos. They clearly did a bait and switch. Next year they could demand $1,000. Better to get out now.