Thanks TJ for the concern, and all the shout outs for Optimal from your previous posts... Love to see your knowledge being spread to private waters and throughout. And thanks to the Pond Boss and Pond Boss community for having such a great medium; with such a core of professionals and enthusiast alike all working toward a common goal. The forum has been/is a great place for us to advertise and I encourage other businesses if they are on the fence to advertise here. Do it! I know as Optimal increases its bandwidth we will be advertising more.
And your right. Scott is been great and with his knowledge and experience, I only can say great things about that guy, Except I think I can still out fish him though

!
But few things I wanted to clarify, regarding your post.
I feel that comparing Optimal to the same business matrix as Vertex is not all that great. A feed company is volume and consumable driven so margins need to be lot lower. (meaning you do not buy five aeration systems each year); along with being bulky to ship making distribution a large percentage of the overall cost. So using the same business strategy would only drive up the price for the end user. Where a dealer would come into play, without driving up price, is if one would purchase large quantities and did local distribution because reducing distribution costs is only money in the dealers pocket.
I do not think anyone is working pro bono. I have been with Optimal from its conception and Optimal is not built on not realizing someone's value. It would be short sided of us to not help the people that are helping us.
Which brings me to my next point, that Optimal is listening and has a huge invested interested in this market (private waters).
I love Optimal because it is so committed to producing the best food for pond owners, their fish, and it's core focus is for people in this community.
For Instance:
-Listening to you on pellet size.
-Species focused feed.
-Producing a Trophy Bass feed for long life expectancy.
-Performed a nationwide histology of Bluegills (results to be published hopefully this fall...really cool stuff by the way)
Those are just a few examples.
So I will conclude with "seconding the motion" from Tj's post; which is:
�On another note, I strongly encourage everyone to support your Pond Boss paid advertisers - the revenue generated from paid advertisers like Scott, myself, OPTIMAL and many others enable the forum to exist we all get to enjoy.�
Thanks for listening Pond Boss Community... You are great people!!!