I've subscribed for couple of years now and have even sent a friend (with 15x15x10deep pond) subscription. I think I got most of the books for Christmas.

I had a brand new 3/4 acre pond and really didn't want to screw it up. So I called a pondmeister from Brenham to check the water and recommend stocking fish and rates. He gave me couple of back issues of this magazine and the rest is history. I would even say that the website is more valuable than the magazine, because of it's interactive nature. I don't have to look through old issues, hoping that someone published an article or asked a question that I had. I just type it into the search engine. If I still have a question, I don't have to wait till the next issue, I just ask it - OK, sometimes they get ignored, but that is just part of the deal.
I, for one, would be willing to pay subscription. I pay for some other magazines online that are not nearly as useful to me anymore. Thanks everyone for sharing your experiences.