FWIW I have been watching this thread with interest. From my limited experience, IMHO Purina has enjoyed top status for a long time do to their ability to distribute a reasonably good product at a reasonable price. As far as I can figure, there are other foods out there that are as good or better but cost of distribution is always where they fall short. If this new chow can jump that cost effective distribution hurdle, it could change the market.

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