Ben, I never saw any of my FHM the first year. The second year, at the suggestion of my very reputable fish supplier, I would throw a few handfuls of sinking pellets as far as I could into the water when I was at the pond (once every few days, different place each time). It wasn't anything like feeding big fish - there was nothing to see. One day I dropped a dozen or so pellets onto a flat rock near the bank and watched them while I ate my lunch. Sure enough, the minnows began to appear and swarmed all over those pellets. I don't know why, but the supplier emphasized sinking fish feed and throwing it out as far as I could. Before long there were clouds of minnows everywhere in that pond. I hope this helps.