FWIW as I was reading through this entire thread....
(hey, I'm starting to learn the acronyms)

Seems there are potentially some savings that could be had by purchasing Skretting or others if distribution could be handled better. I am all for buying local but.... why can people buy dog food with free shipping on www.wag.com if they spend more than $50? From what I've seen, the dog food there is $2-$3 higher than if I buy at the local store, but delivered to your door.

Is it possible to quantify how much fish feed could be purchased on that website if the Pond Boss community came together to shop there and got the same potential deal, free shipping? That's really all that website is, distribution and they already have a fish section albeit for aquariums.