One customer who is dissatisfied will cost a business 100 times more business then 50 satisfied ones can generate. That is why most companies will take a loss to make someone happy. Bruce has ample reason to be vocal. L.L. Bean had every pair of his Maine boots returned the first year and replaced them all with a smile. A good reputation means everything in business and is easily lost and is very hard to get back. The Golden Rule really does apply. Take care.