I'd run the air 24/7 if it's not costly but I'm not sure what your system looks like. My air moves solids to a center drain besides aerating the tank. I also use air to move my moving bed media.
I hear you on low water temps and tilapia. I picked a bad year to raise tilapia outside for the first time. I'm lucky to get water temps above the lower 70's and I don't want to crank up a heater in July!
I will tell you one thing: Tilapia are messy compared to the bluegill and yellow perch I've been raising in my RAS'. Lots of fecal casts!