I for one like to read in my home office,and I am sad to say it isn't a digital friendly place
I think if they want to really test the waters making back issues available online would be a great way to start while making a buck.I think quite a few of us new guys would jump on that,you could then bundle a e version of the mag to that and see where it goes.Test market it like so for a year and see if you loose any print subscriptions to the online mag.
Although I doubt too many will drop the print for the online only mag there would be some revenue generated and solid proof none the less
