My first question would be why does anyone need it?
One of the magazines I publish has a circulation about ten times that of Pond Boss. It also has a lot of classified ads of collectible items. We've heard whining from people for years about the time difference it takes for people in various parts of the country to get their issue, so by the time they get it all the good stuff from the ads is sold.
We spent close to two years finding a place that could handle what we want to do. Security was a big part of this. You don't want to just send people an electronic issue that they can just keep forwarding to others who aren't paying for a subscription.
Anyway, we started offering a digital edition in October, and to say the response has been underwhelming would be an understatement.
So, what I'm trying to say is, if people won't pay a couple of bucks a month to buy a digital copy when getting to the ads first is a big advantage, why would they spend it for Pond Boss.
Also, you can't use a digital edition to swat flies, use as a coaster or cut up to make a ransom note.
