It's also a great cultural divide. Americans or Westerners generally like mild tasting or smoked fish. Asians want that super fishy oily taste. Even raw. I had a Chinese neighbor who used to salt and dry Stipred Bass under cheesecloth. Smelled god awful, like rotting fish. Cheesecloth was covered with flies. And he ate that up yum. I'll go smoked trout, salmon, shad and sturgeon all day long. But keep them stinkin anchovies off my pizza. Paddlefish and Sturgeon are very bland. Probably in the Asian market the blandest tasting fish for sale.