I once spent a few days at on the Mannistee River and Lake Michigan with a friend and cousin. We were trolling the river and the lake for mainly chinooks. The local tackle store would have a daily display of the latest hot color of J-plug the charter boats were allegedly catching fish on. I got a really pained look from the guy behind the counter when I pointed to the lure choices of the day, that btw had some really wacky paint jobs and said, "Those are the ones the store wants to get rid up. Anyone who knows anything about what happens to colors under water knows that once you go so deep all colors look the same."
If it was not true I think the worker would have raised a fit. He did not.
