The only time I drop money in that range on a single lure are on the natural looking swim baits. Ones matching rainbow trout in particular. One I use runs around $30 but matches an 8" hatchery rainbow trout to a tee and absolutely slams the big largemouth and tiger muskies who love to make easy meals of stocker trout. It pains me to pay that much, but I did it once and it worked so well I have bought two more... Otherwise, I can't see dropping that kind of cash. There are custom painted Rapala's on E-Bay going for $50+. That's just nuts! But hey, if you make your living fishing in tournaments and you really think it makes a difference, spend away...
