Somebody has a signature line something to the effect "If you didnt want to throw the lure where the fish are, then why did you tie it on." I'm sure that would describe most folks buying a 20-30 dollar lure. I also grab the discounted ones. They are ususlly the more natural colors, instead of the chartruese fading to green, with orange and black phychedelic patterns on them.
Now, not saying chartruese is bad, I love it, but not with all the other stuff painted on.