I just cannot pay that much for any lure. Or will not. I go to the clearance bin and look for the best plastic worms for under $3 a pack. Ironically many lures in that range are made for human eye appeal, not for catching fish. That is one area where you do not get the desired bang for the buck for the cash upgrade. I can see paying double prices for fluoro over mono, and yet still don't. But are the results of a $30 lure that much better than a 50 cent worm? In some places I would prefer the worm. Let me spend that money on something I can use year after year, like an upgraded rod or reel. I just spent $40 with coupons and discounts for a Fish Eagle II, 5 ft 1 piece ul. I know I won't lose that in some stump or in a fishes mouth with a snapped line. I agree 100%, sticker shock is putting it kindly.
