Originally Posted By: Bing

In none of the above topics did Pond Boss, articles in PB, etc. come up. Some of these searches had "our" advertisers in the top three, or certainly on the front page, and many of our advertisers had paid ads there too. (Google, like other sites sells paid ads that are highlighted on the right hand side of the screen).
(...)
I went to Google and Googled each of them. As background most people who try to use Google to draw someone to their site say that if you are not on the first page of the search, and often not in the top three, no one will find you.

Bing drops a truth bomb once again. The kinda sad thing is, with the frequency that you use this site, google should have seen your cookies and delivered a page or 2 from PB at the top of your SERP. I think with some special attention to SEO during in the midsts of the redesign Mr Lusk started this thread with, Huge improvements can and should (most certainly will...but rule #3 is there are no absolutes in SEO) be made.
For the record, the most common theory states that 80% of users are satisfied with the first page, and each page you force a user to click to, another 80% of the remainder of users are lost. Start with 100 users on page 1, on page 2 you only have 20, page 3 you've got 4 left, etc etc etc.
The big caveat with counting on that theory is that a page on page 2 is 50% less likely to convert than on on page 1. so, by page 3, you've only got a 25% chance of your normal conversion rate. Average conversions (for a really good site) are under 2%, which leaves a .5% rate in an optimal situation if your site is on page 3 of the SERP.
 Originally Posted By: Bing
Bottom line, we have more "no BS" info. to share here than anyone else anywhere. But those folks looking for info. don't know to come here. They often get good information from companies selling products but they also often get sold a bill of goods, (or some wild hybrid that doesn't live up to expectations).

boom goes a truth bomb.
Rule #2, content is king. PB has the content. Mr Lusk should be king.
-SB

Last edited by skinnybass; 02/25/10 08:17 PM. Reason: The ability to destroy a planet is insignificant next to the power of the force.

Trying to help with 7.5 Acres in the Chain of Lakes Illinois
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The fish would stay out of trouble if it could just keep its fool mouth shut.
Turns out there is a lot I should be learning from the fish.