With the advent of the Internet most of us, my self included, use Google, Bing (no relation) or other search engines for research on subjects we want information on.

I got to thinking about that in relationship to this site getting more hits. I thought up several "searches" that are directly related to the articles in the magazine and this site. They were Pond Scum, Pond Algae, Leaking Pond, Fish Management, Boat Docks, Stocking ponds, Stunted Bluegill, Fixing Leaky Ponds, Bass Pond Management, Farm Pond Management, etc. These topics are what Pond Boss articles as well as many discussions on the forum are about.

I went to Google and Googled each of them. As background most people who try to use Google to draw someone to their site say that if you are not on the first page of the search, and often not in the top three, no one will find you.

In none of the above topice did Pond Boss, articles in PB, etc. come up. Some of these searches had "our" advertisers in the top three, or certainly on the front page, and many of our advertisers had paid ads there too. (Google, like other sites sells paid ads that are highlighted on the right hand side of the screen).

I conclude from all of this that if someone doesn't already know about PB and just Google for help in gaining knowledge, fixing problems, etc. they won't find Pond Boss referenced.

Many of us know that incorrectly using chemicals in ponds, inproperly installing aeration, etc. are huge problems and the subject of much discussion on the forum.

So, to me at least, this strengthens the need for Search Engine Optimization.

Bottom line, we have more "no BS" info. to share here than anyone else anywhere. But those folks looking for info. don't know to come here. They often get good information from companies selling products but they also often get sold a bill of goods, (or some wild hybrid that doesn't live up to expectations).

Bing


"I love living. I have some problems with my life, but living is the best thing they've come up with so far." � Neil Simon,