Bob we can do a better job as ambassador with the cards, great idea. Also I suggest hyperlinks to PB being setup on as many PB clients websites as willing. You never know who might click then subscribe.
This also has great effects in search engines. If I may suggest, anyone who wants to link to the site should have it added to their site like this:
For a wealth of great pond and fishery management information, we suggest you subscribe to <a href="http://www.pondboss.com/">Pond Boss Magazine</a>.
OR
We recommend you subscribe to Pond Boss Magazine, the ultimate <a href="http://www.pondboss.com/">Pond and Fishery Management</a> resource.
Exactly what text is inside the <a> </a> tags might change depending on strength of keywords, but that is a good linking structure. Also, Bob et al might have a branded message they prefer, so please ignore me if they have already told you a good way to handle this.
I tried my hand as a sports writer for a long, long time, although I'm not huge into sports (fresh out of college, take any job I can get, you know?). So with some journalistic experience (all about lacrosse, actually) I might be able to pitch in for some content. Sounds like there are many more professional pondmeisters than me willing, though.
