I also found the website first, then subscribed. I would not have stayed on the website if it was pay-to-enter and probably would not have become interested enough to subscribe. With that said, I love the magazine and love the website.
Do you know how many subscribers you can attribute to the website? Do you think that people don't subscribe because they get their information from the website? If so, allow everyone ninety days of free membership to the website. If they don't subscribe to the magazine, boot 'em off. Do you think that your consulting has grown because of the website or suffered? Is the website fueling the growth of the consulting and the magazine? If so, would doing anything that would cause fewer members to enroll actually slow the growth of either?
I believe that there are ways to make money off of the website without having it come from the members. Perhaps that is because it suits me. I don't currently have a pond, but want one. I probably could not justify paying to be on the website, too.
I tell everyone I run into with a pond about the website and insist that they subscribe to the magazine. I have yet to run into one person who has heard of either. You have a large untapped customer base with much upside, IMO.
I would read the magazine in e format, but would not like it as much.
Ditto on charging people for hijacking. (I would have paid once or twice by now, too.)
Hope this helps. Best of luck with figuring it all out.
