I did a yahoo site explorer look @ pondboss.com, and including all of its pages, there are only 31 verified links to the site. That doesn't count yahoo answers, wikianswers etc, which are likely doing some good, but it is a very low #, especially considering the amount of content the site has.
It would do the site a world of good if more people linked here from pond/fishery related sites, and also if the site was listed in the common web directories, odp, dmoz, pegasus, etc. A yahoo directory listing would also be great, but honestly, it is a paid listing, and as Mr. Lusk states, advertising is not usually done other than word of mouth.
