I've often thought about ways to help increase the Pond Boss subscribership and have discussed it w/ Lusk, Otto, and others in the past.
One consideration is the cost of marketing activities vs. the return. The magazine, itself, sustains on advertisements and subscribership. When you consider subscribership, we're talking about what, $35.00 per year per subscribtion?
So, it's a tough go. But the idea of having some cards to pass out is a very good idea.
One of Lusk's recent accomplishments was to get Bass Pro Shops to stock the magazine. I have not yet heard any numbers as far as increase in subsribership yet, but the Condello Pink Hat issue was a scorcher.
Drop Lusk a PM and ask him.
