Pond Boss Forums GENERAL QUESTIONS Product sources "Lure invented that forces fish to bite"

Has anyone heard about these bio-pulse lures? They seem pretty "advanced" judging by the articles and the retail site.

I can't help but wonder that at +$30.00, wouldn't it be more advantageous to use yet a more "advanced" technology... Live bait?

Articles:

http://www.mnn.com/technology/research-innovations/stories/lure-invented-that-forces-fish-to-bite

http://www.physorg.com/news181842646.html

Retail site:
http://www.mystictackleworks.com/index.html