This might explain it.

http://www.foxnews.com/story/0,2933,406101,00.html

 Quote:
SearchingforBigfoot.com owner Tom Biscardi had paid an "undisclosed sum" � Internet rumors put it at $50,000 � to Georgia residents Matthew Whitton and Rick Dyer for their frozen "corpse" and the privilege of trotting them, but not the body, out in front of TV cameras.


Plus the 15 minutes of fame didn't hurt either. ;\)