Two thoughts:
1) I'm not sure Pond Boss has any way of knowing if Forum users are Magazine subscribers or not, given the prevalence of Handles here on the website. I don't think they know I subscribe, given that my subscription is not made out to my logon name. A change in the registration procedure/page, even if only a simple "do you subscribe to Pond Boss and under what name/address," would provide this info for the staff, who I assume would find it useful to decide if the website was supporting the magazine or vice versa.
2) I found this website due to the Pond Boss articles, mostly by Bob Lusk, which are reprinted at BassResource.com. I didn't have any idea anything like Pond Boss, magazine or forum, existed before that. So I think some way of getting the word out about Pond Boss could open the way up for a lot of other users/subscribers.
After a fairly short time reading material from the forum, I knew I had to try a subscription. Even though I would continue to subscribe if the website became defunct, I strongly support the use of banner ads to help keep up the website. I used to frequent a couple of other web forums which never had any ads that are just plain gone now - no way to access all that invaluable information. I would much rather see some ads here, even with the increase in download time, than have all this incredibly useful info go away. Plus, I'd miss you guys.