This is a great website, and I can see why some vendors would love to run banner ads here.I would think that this forum generates a lot of new subscriptions to your magazine and other companies should be willing to pay you a decent amount to generate similiar traffic for their product offerings.
I would have no problem with a banner ad or two. Its the American way and can be used to improve the site and your magazine in many ways.
I would gladly support your advertisers were such ads to run.
I hope you are able to charge confiscatory rates
