+1 on what NEDOC said.

For example, my shipment had a problem and was going to be couple days late. I got a call from them about the situation, plus got an extra 5# bass feed sample. I didn't have to call them to ask about the shipment or call and email 10 times. They called me to tell me of the error. Then checked in to make sure all was well. That says a lot about customer service. There aren't many that check "after the sale" on a customer.

I'm not trying to no one else does the same thing...I'm just saying that the optimal crew was top notch!