Interesting scenario JKB. I think if I owned a business, and was launching a new product I had faith in, I would risk release a mill run and have it on the shelf so when a customer orders he can get it in a timely fashion. I would think it would turn customers off being told they will get the product someday when enough people place orders. I know I would never place a large order for any new product. I would want to try a small quantity first.

I have no idea how Optima's business plan works so please nobody take my comment as this is what they do. Just commenting to the scenario presented.

Last edited by Bill D.; 04/13/16 06:40 PM.

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