I don't think time of day matters much but I've found that the fish in my pond will feed better if the feeding area is not in direct sunlight. Consistency with the time of day that you feed is more important.

Once they are on feed and feeding well, then the time of day can switch.

I have fish waiting by the feeder for it to dispense the feed.

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3/4 to 1 1/4 ac pond LMB, SMB, PS, BG, RES, CC, YP, Bardello BG, (RBT & Blue Tilapia - seasonal).