Yes, they retail way up there. The cheapest ones at a place I wholesale with retail for $24.95. I am expanding as fast as I can. I wish you were closer as I could get you a break. You probably should have bought all that lady was selling with that very nice filter. I am also beginning to farm them out in ponds I manage. I almost have unlimited amount of my Frog's Droughtbuster special. They are flowering big time and have leaves over 12" across. The tropicals are just a experiment, but I am rolling many new kinds into production this season. Especially Reds, Yellows, Peach and another White. It's a bit of work, but they sure sell well.