Tony, I've been emailing with Cargill over the last week, and apparently they've had a nice spike in sales since this Purina deal hit. Maybe I'm naive about business stuff, but they were all over this latest market opening as soon as it happened.
I have no clue whether Purina's new fish food is their formula or Rangen's, but labeling it as a Purina product makes sense. Purina products are in every feed store down here for 300 miles, so a distribution network is already in place. If Rangen self-labeled their food and came out with a Purina Aquamax equivalent product, they'd probably fight the same brick and mortar shelf space issues that Cargill does.
I wonder how many bags/tons of fish food are sold a year to noncommercial customers?
