Reverse sear just like on my steaks - it's great on Tenderloin or Prime roasts. Smoke it for 20-30 min at 325, once the chunks have burned out tent it in foil and go until you reach 120. Take off roast, unwrap foil, get fire to 500-650 again and sear on each side for your crust and to take up to 135-140 for Medium Rare. It will cook for 5-10 minutes more after you remove from fire, that's why I stop 5-10 degrees before 145. As for rubs, do whatever you like. I love garlic, red pepper, black pepper, celery powder, onion powder, whatever. I don't like using strong wood smoke for prime rib but prefer something more mellow like an oak, pecan, sugar maple or cherry.
The only two reasons I can think of getting dry roasts is either the cuts are not marbled enough [go choice or prime], or it's getting overcooked. A temp probe near the end of the process can help you determine timing, temps, etc.
If you want an incredible brisket - get with Al in TX. Best brisket I've ever had...amazing. Robbie and Al know food.