what PB must do is have an informative well organized website that is easy to negotiate, make comments on, attractively display "products", etc. Having PB pay for search optimization, pay-per-click, etc. and having someone arrive at your site and not find what they are looking for won't yield long term results.
Spot-on, Bing. Bounce rates are a huge consideration. Generally, if someone lands on your site (there is some debate about the timeframe) you have under 10 seconds to get them to act. If they aren't convinced, they "bounce" off the site. Remember that if they are coming from google, they just saw at the very least 9 other options to get them what they want (much more than that if you aren't on the first page).
The links on the side of the homepage need to be improved for visibility to reduce the bounce rate. Also, the forum does need to be easily searchable, or in the case of an archive database, it needs to easily provide the answers needed quickly and accurately.
Bounces=bad.
Trying to help with 7.5 Acres in the Chain of Lakes Illinois - - The fish would stay out of trouble if it could just keep its fool mouth shut. Turns out there is a lot I should be learning from the fish.
