NE M - In order to have no cost up front on the project, AP Outdoors would ultimately retain the rights to the products, BUT we would name them "Pond Boss Cages" (if pond boss likes the ideas) Then Pond Boss could advertise the cages and sell them online, or through the mag and AP would ship them directly to the customer. Advantages would be no cost at all to PB, no inventory to deal with, and more PB name recognition nationwide.
Other PB members (aquatic service providers, etc) could become dealers of the cages too, and sell them also.
The other option would be to come up with funding to pay for the engineering etc of the cages and then that party would have exclusive rights, patents, etc to the products. In the long run that would be the best option if the products are good, but then there is risk involved.
